TRUENT LABS COOKIE POLICY

1. What Are Cookies?

2. Why We Use Cookies

We use cookies for several purposes: Essential Operations:

• Make our Site function properly
• Enable security features
• Load balance traffic
• Remember your preferences User Experience:
• Remember your settings and choices
• Personalize content for you
• Improve navigation
• Remember form inputs Analytics and Performance:
• Understand how visitors use our Site
• Identify popular content and pages
• Measure Site performance
• Test new features
• Fix bugs and issues Marketing and Communication:
• Measure effectiveness of our outreach
• Understand what brings visitors to our Site
• Show relevant content
• Track conversion events (application submissions, etc.) We believe these uses improve your experience and help us build a better platform for unconventional minds.

3. Types of Cookies We Use

3.1 By Purpose

We categorize cookies by their purpose:

Strictly Necessary Cookies

Purpose: Essential for Site operation. Cannot be disabled. What they do:

• Enable basic Site functions (navigation, page rendering)
• Provide security features (CSRF protection, session management)
• Load balance traffic across servers
• Remember your cookie preferences
• Enable authentication (if you have an account) Examples:
• Session cookies for site functionality
• Security tokens
• Load balancer cookies
• Cookie consent preferences Can you disable them? No. These cookies are essential for the Site to work.

  Functional Cookies

  Purpose: Remember your preferences and choices. What they do:
• Remember your language preference
• Remember your region or location preference
• Store UI customization (theme, layout)
• Remember form inputs to prevent data loss
• Enable personalized features Examples:
• Language selection cookie
• User interface preferences
• Regional settings
• Form auto-save data Can you disable them? Yes, through our cookie preference center. However, some features may not work properly.

  Performance and Analytics Cookies

  Purpose: Help us understand how visitors use our Site. What they do:
• Track pages visited and time spent
• Measure Site performance and load times
• Identify navigation patterns
• Monitor error rates
• Generate aggregated statistics
• A/B test new features Examples:
• Google Analytics cookies (if implemented)
• Crisp analytics cookies
• Session recording tools
• Heatmap tracking
• Performance monitoring Information collected:
• Pages viewed
• Time on site
• Navigation path
• Device and browser type
• Geographic location (general)
• Referral source Can you disable them? Yes, through our cookie preference center or browser settings.

  Marketing and Advertising Cookies

  Purpose: Track effectiveness of our outreach and show relevant content. What they do:
• Measure marketing campaign performance
• Track conversion events (applications, contact forms)
• Enable retargeting to interested visitors
• Understand attribution (what brought you here)
• Build audiences for similar visitors
• Measure engagement with content Examples:
• LinkedIn Insight Tag
• Google Ads cookies (if used)
• Facebook Pixel (if used)
• Conversion tracking pixels
• UTM parameter tracking Can you disable them? Yes, through our cookie preference center or third-party opt-out tools.

  3.2 By Duration

  Session Cookies

• Temporary cookies that expire when you close your browser
• Used for essential Site functions and security
• Do not remain on your device permanently

  Persistent Cookies

• Remain on your device for a set period or until deleted
• Duration varies from days to years depending on purpose
• Used for preferences, analytics, and marketing
• You can delete them through browser settings

  3.3 By Source

  First-Party Cookies

• Set by Truent Labs directly
• Used for Site operation, functionality, and analytics
• Read only by our Site

  Third-Party Cookies

• Set by external services we use
• Include analytics, marketing, and social media tools
• May be used across multiple websites
• Subject to third-party privacy policies Third parties we use may include:
• Crisp (analytics)
• Google Analytics (if implemented)
• Klaviyo (email marketing, if implemented)
• LinkedIn (social media integration)
• Other service providers as identified in cookie preference center

4. Detailed Cookie Information

Below is a list of specific cookies we use. This information is also available in our cookie preference center. [Note: This section should be populated with your actual cookie inventory once the site is built. Below is a template structure.]

4.1 Strictly Necessary Cookies

4.2 Functional Cookies

4.3 Performance and Analytics Cookies

4.4 Marketing Cookies

[Note: Complete cookie inventory will be generated by cookie consent platform once implemented.]

5. How We Use Cookie Data

5.1 Website Optimization

We use cookie data to:

• Improve Site speed and performance
• Fix bugs and technical issues
• Test new features before full release
• Optimize page layouts and user flows
• Identify and remove friction points

  5.2 Analytics and Insights

  We analyze cookie data to understand:
• Which content resonates with visitors
• How people navigate through our Site
• Where visitors come from (referral sources)
• What devices and browsers are used
• Geographic distribution of our audience
• Conversion funnel performance All analytics are used to improve our platform and better serve exceptional builders.

  5.3 Marketing and Attribution

  We use cookie data to:
• Understand which marketing channels are effective
• Measure return on investment for outreach efforts
• Identify patterns in successful applications
• Build audiences of similar visitors
• Retarget interested visitors with relevant content
• Attribute conversions to proper sources We do not sell cookie data to third parties.

  5.4 Security

  We use cookies to:
• Detect and prevent fraudulent activity
• Protect against bots and automated attacks
• Secure user sessions
• Monitor for unusual activity patterns
• Ensure platform integrity

6. Your Cookie Choices

6.1 Cookie Preference Center

You have control over cookies.When you first visit our Site:

• You will see a cookie consent banner
• You can accept all cookies, reject non-essential cookies, or customize your preferences
• Your preferences are saved for future visits To change your preferences later:
• Click "Cookie Settings" in our website footer
• Or visit [URL of cookie preference center]
• Adjust your preferences at any time
• Changes take effect immediately Cookie Categories You Can Control:
• ✅ Strictly Necessary: Cannot be disabled (required for Site operation)
• ⚙️ Functional: Optional (disabling may affect functionality)
• 📊 Performance/Analytics: Optional (disabling reduces our insights but doesn't affect your experience)
• 📢 Marketing: Optional (disabling prevents tracking for marketing purposes)

  6.2 Browser-Level Controls

  You can also manage cookies through your browser settings:Google Chrome:
• Click menu (three dots) → Settings → Privacy and security → Cookies and other site data
• Choose your preferred cookie settings
• View and remove specific cookies Mozilla Firefox:
• Click menu (three lines) → Settings → Privacy & Security
• Under "Cookies and Site Data," adjust settings
• Click "Manage Data" to view and remove cookies Apple Safari:
• Safari menu → Preferences → Privacy
• Manage cookies and website data
• Choose your blocking preferences Microsoft Edge:
• Click menu (three dots) → Settings → Cookies and site permissions
• Manage cookies and site data
• Choose your preferences Clearing All Cookies: Most browsers allow you to clear all cookies. However, this will:
• Log you out of websites
• Reset your preferences
• May affect Site functionality

  6.3 Mobile Device Controls

  iOS (iPhone/iPad):
• Settings → Safari → Block All Cookies
• Or use Private Browsing mode Android:
• Chrome app → Settings → Site Settings → Cookies
• Choose your preferred settings

  6.4 Third-Party Opt-Out Tools

  For analytics cookies:Google Analytics Opt-Out:
• Install Google Analytics Opt-out Browser Add-on
• Available at: https://tools.google.com/dlpage/gaoptoutFor advertising cookies:Network Advertising Initiative (NAI):
• Opt out of participating ad networks
• Visit: https://optout.networkadvertising.orgDigital Advertising Alliance (DAA):
• Consumer Choice Tool for opt-out
• Visit: https://optout.aboutads.infoEuropean Interactive Digital Advertising Alliance (EDAA):
• For EU residents
• Visit: https://www.youronlinechoices.comYour Online Choices:
• EU-specific opt-out tool
• Visit: https://www.youronlinechoices.eu

  6.5 Do Not Track Signals

  Some browsers offer "Do Not Track" (DNT) signals. Currently, there is no industry standard for how websites should respond to DNT signals. Our current approach:
• We do not respond to DNT signals
• Use our cookie preference center for granular control
• We will update this policy if industry standards emerge

  6.6 Impact of Disabling Cookies

  If you disable or reject cookies:Strictly Necessary Cookies:
• Cannot be disabled
• Site will not function properly without them Functional Cookies:
• Some features may not work as expected
• Preferences won't be remembered
• You may need to re-enter information
• User experience may be degraded Performance/Analytics Cookies:
• No impact on your use of the Site
• Reduces our ability to improve the platform
• We appreciate your consent to help us improve Marketing Cookies:
• No impact on Site functionality
• You may see less relevant content
• We can't measure effectiveness of our outreach
• You won't be retargeted with our content Important: Even if you disable cookies, we may still collect some information about your visit through server logs and other technologies.

7. Cookies and Personal Data

7.1 What Data Do Cookies Collect?

Cookies may contain or collect:

• Unique identifiers (random strings)
• Session information
• Preferences and settings
• Device and browser information
• IP address and general location
• Pages visited and actions taken Most cookie data is not personally identifiable by itself. However, when combined with other information (like information you provide when submitting an application), it may become personal data.

  7.2 How This Relates to Our Privacy Policy

  Cookie data is personal information subject to our Privacy Policy.Key points:
• We use cookie data as described in our Privacy Policy
• You have rights regarding cookie data (access, deletion, etc.)
• See our Privacy Policy for complete details on data handling
• Contact privacy@truentlabs.com for data requests

  7.3 International Data Transfers

  Cookie data may be transferred to and processed in:
• The United States (where Truent Labs is based)
• Countries where our service providers operate
• See our Privacy Policy Section 6 for details on international transfers

8. Third-Party Cookies and Links

8.1 Third-Party Services

Our Site uses services from third-party providers who may set their own cookies: Current third-party services include:

• Crisp: Analytics and user insights
• Google Analytics: Web analytics (if implemented)
• Klaviyo: Email marketing (if implemented)
• LinkedIn: Social media integration and analytics
• [Others as identified in cookie preference center]These third parties:
• Have their own privacy policies and cookie policies
• May use cookies across multiple websites
• May collect data for their own purposes
• Are subject to their own data protection practices We are not responsible for:
• Third-party privacy practices
• How third parties use cookie data
• Third-party cookie policies
• Data collected by third parties beyond what we request We recommend reviewing:
• Privacy policies of third-party services you interact with
• Cookie policies of services we use
• Your privacy settings on third-party platforms

  8.2 Social Media Plugins

  Our Site may include social media features:
• LinkedIn share buttons
• Embedded social media content
• Social media profile links When you interact with these features:
• The social network may set cookies
• Your interaction may be visible to your network
• Social networks may collect information about your visit
• Social network privacy policies apply To control social media cookies:
• Manage your privacy settings on the social network
• Log out of social networks before visiting our Site
• Use browser privacy modes
• Disable third-party cookies in your browser

  8.3 External Links

  Our Site contains links to external websites. When you click these links:
• You leave our Site
• The external website may set its own cookies
• External privacy policies apply
• We are not responsible for external cookie practices We encourage you to review cookie policies of any external sites you visit.

9. Updates to This Cookie Policy

9.1 Why We Update

We may update this Cookie Policy to reflect:

• Changes in our cookie practices
• New cookies or technologies we use
• Changes in applicable laws
• New features or services
• Feedback from users

  9.2 How We Notify You

  For material changes:
• We will update the "Last Updated" date at the top
• We may display a notice on our Site
• We may send email notifications to registered users
• Changes will be highlighted in the policy For minor changes:
• We will update the "Last Updated" date
• Changes will be effective immediately
• No additional notification

  9.3 Your Continued Consent

  By continuing to use our Site after we update this Cookie Policy:
• You accept the updated policy
• You consent to our use of cookies as described in the updated policy If you don't agree with updates:
• Adjust your cookie preferences to disable optional cookies
• Stop using our Site
• Contact us with concerns

10. Contact Us

10.1 Questions About Cookies

If you have questions about this Cookie Policy or our use of cookies:Email: privacy@truentlabs.comSubject line: "Cookie Policy Inquiry" Response time: We aim to respond within 10 business days

10.2 Cookie Preference Issues

If you're having trouble with our cookie preference center or managing your cookie settings:Email: hello@truentlabs.comSubject line: "Cookie Preference Technical Issue" Include:

• Description of the issue
• Browser and device information
• Steps you've already tried

  10.3 Data Rights Requests

  To exercise your data rights related to cookie data (access, deletion, etc.):See our Privacy Policy for complete information on data rights.Email: privacy@truentlabs.comSubject line: "Data Rights Request - Cookie Data"

11. Additional Information for EU/UK Visitors

11.1 Legal Basis for Using Cookies

Under GDPR and UK GDPR, we must have a legal basis for using cookies: Strictly Necessary Cookies:

• Legal basis: Legitimate interest
• Necessary for Site operation and security
• Cannot be disabled Optional Cookies (Functional, Analytics, Marketing):
• Legal basis: Your consent
• You provide consent through our cookie banner or preference center
• You can withdraw consent at any time

  11.2 Your Rights

  As an EU/UK visitor, you have rights regarding cookie data:Right to Withdraw Consent:
• Change your cookie preferences at any time
• Via cookie preference center or browser settings Right to Access:
• Request information about cookie data we hold
• Receive details about cookies we use Right to Deletion:
• Request deletion of cookie data
• Clear cookies through browser or preference center Right to Object:
• Object to use of certain cookies
• Disable optional cookies Right to Lodge Complaint:
• File complaint with your data protection authority
• If you believe we're not complying with cookie laws To exercise these rights: Contact privacy@truentlabs.com or use our cookie preference center.

  11.3 Data Transfers

  Cookie data from EU/UK visitors may be transferred to the United States and other countries where our service providers operate. We protect your data through:
• Standard Contractual Clauses (SCCs)
• Appropriate safeguards required by GDPR
• See our Privacy Policy for complete details

  11.4 Supervisory Authority

  If you have concerns about our cookie practices and are located in the EU/UK: You have the right to lodge a complaint with your local data protection authority: EU Residents: Find your data protection authority: https://edpb.europa.eu/about-edpb/board/members_enUK Residents: Information Commissioner's Office (ICO) Website: https://ico.org.uk Phone: 0303 123 1113

12. Cookie Consent Management Platform

12.1 Implementation

We use a Cookie Consent Management Platform (CMP) to:

• Display cookie consent banners
• Manage your cookie preferences
• Provide granular control over cookie categories
• Ensure compliance with privacy regulations
• Track consent status [Note: Specific CMP provider to be identified once selected]

  12.2 How It Works

  First Visit:
• You see a cookie consent banner
• You can accept all, reject non-essential, or customize preferences
• Your choice is saved in a cookie
• Cookies are loaded based on your preferences Returning Visits:
• Your preferences are remembered
• Cookies load according to your saved choices
• You can change preferences anytime via footer link Managing Preferences:
• Click "Cookie Settings" in website footer
• Toggle cookie categories on/off
• View detailed information about each cookie
• Save your preferences
• Changes take effect immediately

  12.3 Consent Records

  We maintain records of your consent:
• Date and time of consent
• Version of Cookie Policy you consented to
• Cookie categories you accepted
• Method of consent (banner interaction)
• IP address (for verification purposes) These records help us demonstrate compliance with privacy regulations.

13. Special Situations

13.1 Cookie Walls

We do not use "cookie walls" that prevent access to our Site if you reject cookies. You can use our Site with only strictly necessary cookies enabled. However, some functionality and user experience improvements may be limited.

13.2 Legitimate Interest Assessment

For cookies where we rely on legitimate interest (strictly necessary cookies): We have assessed that:

• The cookies are essential for Site operation and security
• You reasonably expect these cookies when using a website
• Our legitimate interest does not override your rights
• The Site cannot function properly without these cookies You can request a copy of our legitimate interest assessment by contacting privacy@truentlabs.com.

  13.3 Children's Privacy

  Our Site is not directed at children under 18. We do not knowingly use cookies to collect information from children. If you believe we have collected cookie data from a child under 18, contact us immediately at privacy@truentlabs.com.

  13.4 Sensitive Data

  We do not intentionally use cookies to collect sensitive personal data such as:
• Health information
• Racial or ethnic origin
• Political opinions
• Religious beliefs
• Biometric data
• Sexual orientation If you believe cookies are collecting sensitive data, contact privacy@truentlabs.com.

14. Technical Information

14.1 How to View Cookies in Your Browser

Google Chrome:

1. Press F12 or right-click → Inspect
2. Go to Application tab
3. Expand "Cookies" in left sidebar
4. Click on truentlabs.com
5. View all cookies set by our Site Mozilla Firefox:
6. Press F12 or right-click → Inspect
7. Go to Storage tab
8. Expand "Cookies"
9. Click on truentlabs.com
10. View all cookies Apple Safari:
11. Preferences → Privacy → Manage Website Data
12. Search for truentlabs.com
13. View cookies set by our Site Microsoft Edge:
14. Press F12 or right-click → Inspect
15. Go to Application tab
16. Expand "Cookies"
17. Click on truentlabs.com
18. View all cookies

    14.2 Cookie Attributes

    Cookies have various attributes that control their behavior: Domain:
19. Which websites can access the cookie
20. First-party: truentlabs.com
21. Third-party: other domains Path:
22. Which pages the cookie applies to
23. Usually "/" for entire site Expiration:
24. When the cookie expires
25. Session: when browser closes
26. Persistent: specific date/time Secure:
27. Whether cookie requires HTTPS
28. Our cookies use secure connections HttpOnly:
29. Whether JavaScript can access the cookie
30. Security measure to prevent XSS attacks SameSite:
31. Controls cookie sharing across sites
32. Security measure against CSRF attacks
33. Options: Strict, Lax, None

    14.3 Cookie Size and Limits

    Technical constraints:
34. Maximum cookie size: ~4KB per cookie
35. Maximum cookies per domain: varies by browser (typically 50-180)
36. Total cookie storage: typically 4KB × maximum number of cookies Our practice:
37. We minimize cookie size
38. We use only necessary cookies
39. We aggregate data where possible to reduce cookie count

15. FAQs

Q: Will the Site work if I block all cookies?

A: Strictly necessary cookies cannot be blocked, as they're required for the Site to function. If you block optional cookies, the Site will still work, but some features and personalization may be limited.

Q: Do you share cookie data with advertisers?

A: We do not sell cookie data. We may use third-party advertising platforms that use cookies, but you can opt out of advertising cookies through our cookie preference center.

Q: How often should I review my cookie preferences?

A: Review whenever you'd like. We recommend reviewing if:

• You're concerned about privacy
• We update this Cookie Policy
• You notice changes in how the Site behaves
• You want to adjust your marketing preferences

  Q: What happens if I clear my cookies?

  A: Clearing cookies will:
• Reset your cookie preferences (you'll see the banner again)
• Log you out of your account (if applicable)
• Remove saved preferences
• Require re-entering information in forms

  Q: Can I block third-party cookies but allow first-party cookies?

  A: Yes, most browsers let you block third-party cookies while allowing first-party cookies. This prevents cross-site tracking while maintaining Site functionality.

  Q: Are cookies the same as spyware or viruses?

  A: No. Cookies are simple text files that cannot execute code, access your hard drive, or spread like viruses. They can only be read by the website that created them (or third parties the website shares them with).

  Q: How do I know which cookies are active on my device?

  A: Check your browser's developer tools (see Section 14.1) or visit our cookie preference center, which lists all cookies we use.

  Q: Do cookies track me across different websites?

  A: First-party cookies (set by truentlabs.com) only work on our Site. Third-party cookies from services like Google Analytics or LinkedIn may track across sites where they're implemented. You can block third-party cookies through browser settings.

  Q: What's the difference between cookies and local storage?

  A: Both store data locally, but:
• Cookies: Sent to server with each request, typically smaller (4KB limit)
• Local Storage: Stays in browser, larger capacity (5-10MB), more permanent We may use both technologies. Both are covered by this Cookie Policy.

  Q: Can I use the Site with a VPN or privacy browser?

  A: Yes. VPNs and privacy-focused browsers (like Brave or Firefox Focus) may block some cookies automatically. Our Site should still function with strictly necessary cookies enabled.

16. Cookie Policy Version History

Current Version: [VERSION NUMBER] Effective Date: [INSERT DATE] Last Updated: [INSERT DATE] Changes in this version: [To be completed when policy is updated] Previous versions available upon request at privacy@truentlabs.com

17. Summary

Key Takeaways: ✅ We use cookies to make our Site work better and understand how you use it ✅ You have control over optional cookies through our preference center ✅ Strictly necessary cookies cannot be disabled but are essential for Site operation ✅ We do not sell your cookie data ✅ You can change your cookie preferences at any time ✅ Cookie data is subject to our Privacy Policy ✅ Third-party services may set their own cookies

Contact Information

Privacy & Cookie Questions: Email: privacy@truentlabs.comTechnical Support: Email: hello@truentlabs.comTruent Labs Inc. Delaware Corporation Principal Office: New York, NY [Physical Address - when available] Cookie Preference Center: [Link to be added when CMP is implemented]

Acknowledgment

By using our Site, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described. You can withdraw consent at any time through our cookie preference center or browser settings.

Effective Date: [INSERT DATE]Last Updated: [INSERT DATE]Truent Labs Inc. | Where unconventional minds build the future.

End of Cookie Policy